If Missy Elliott 's Supa Dupa Fly and Da Real World were the one-two punch of the late ‘90s, those releases were also a prelude to her most globally successful album. Here are 10 albums that captured hip-hop’s growing diversity and influence in music in the first decade of the new millennium. While hip-hop’s golden age had undoubtedly ended, the 2000s saw the ascension of now-household names whose music is now being reworked by Gen-Z rap and pop artists. Most importantly, the music kept spinning, turning hip-hop into a free-for-all playground that grew more inclusive as the years rolled on. At the same time, a diamond-encrusted bling redefined hip-hop style, and several artists helmed self-established streetwear brands. These new faces of Hollywood were also even tapped to star in TV advertisements for the likes of Nike and Sprite, the latter which has championed hip-hop for over 35 years. Hood films of the ‘90s evolved into heists ( Paid In Full ), biopics ( 8 Mile ) coming-of-age stories ( ATL ) and dance flicks ( Honey ), many which had rappers taking their first acting roles. In the 2000s, different sectors of entertainment wanted to cash in on hip-hop's ever-growing traction. While the East, West Coast and Midwest held down their rap enclaves, hip-hop’s core largely went below the Mason-Dixon line, giving cities such as New Orleans, Atlanta, Houston and Miami well-deserved respect in the game. Rappers continued to retell their rags to riches stories, while celebrating the fruits of their labor.Ī creative streak permeated throughout the decade, creating new styles and geographical hotspots. Most 2000s hip-hop soundtracked a rowdy decade-long party, where Timbaland became a sought-after beatmaker for his experimental sounds, and the Neptunes ’ synthetic production made them dominate radio play. The 2000s hip-hop held space for rappers entering different phases of their careers, from luxuriant to conscious. By the 2000s, reigning hip-hop artists were either reinventing themselves - among them, Jay-Z, Nas, Snoop Dogg and Lil' Kim - or giving way for up-and-comers. Rap albums of the 1990s showcased diverse sides of the hip-hop landscape, broadening both the sound of the underground and hits of the mainstream.
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